In this article, we delve into the success of the 3D Digital Venue Group Sales Portal and its impact on fan experiences and revenue for the Chicago Cubs. By focusing on a user-friendly and informative approach, the Group Sales Portal aimed to simplify the ticket purchasing process for fans seeking a large number of seats.
The Chicago Cubs' Success Story:
Implemented in January 2023, the Group Sales Portal witnessed resounding success with the Chicago Cubs. The tangible results were evident in the remarkable total income, surpassing $120,000 since the portal's launch. This outstanding figure far exceeded all expectations, even surpassing the total revenue generated during the previous entire season.
How does the Group Sales Portal work?
The Group Sales Portal offers fans an efficient and straightforward solution to purchasing multiple seats in just a few steps. By selecting the desired number of seats, including ADA seats if necessary, and choosing a preferred price range, fans could access the best available options within the venue and add them directly to the user's cart. With the option to include extras and rain-out insurance, the checkout process was seamless, enabling fans to secure their seats with ease.
Refined Seat Selection: The tool offers various filters and adjustments, allowing the user to select the desired seats precisely. Seat quantity, price range, ADA seats, and desired section filters create the perfect combination to tailor the seating choice.
Time Saver: This portal offers the best algorithm, saving users considerable time by completing transactions for hundreds of seats at once, ensuring they get the best available seats in the venue.
Clean Flow: The customer journey consists of only three steps: seat selection, extras selection, and checkout. This user-friendly flow is easy to understand and can be completed quickly (within 2-3 minutes), eliminating unnecessary steps.
Enhanced Experience: Customers can conveniently purchase extras within the same journey with just one click. Unlike separate purchase flows, this improvement streamlines the customer experience, making ticket and extras buying hassle-free.
The Chicago Cubs' experience with the 3D Digital Venue Group Sales Portal serves as a compelling success story in prioritizing simplicity, user-friendliness, and transparency.